Frequently Asked Questions

What is Streaming Global used for? 

Streaming Global is a live and OTT video delivery technology licensor that delivers streams with low latency and high quality at scale, for a cost-effective price. Streaming Global’s direct-to-cloud (D2C) technology can be used with any public or private cloud infrastructure, to increase video quality, support scale, and reduce costs.

Does Streaming Global make encoders? 

Streaming Global does not make an encoder nor a codec. SG integrates third-party encoders into a simple rack-mounted hardware kit Streaming Global calls the SG Pro Encoder. Any network, broadcaster, or OTT platform will need 1-2 SG Pro Encoders per live channel/stream that they offer.Streaming Global Pro Encoders have outlets available for HDMI, SDI, and IP sources.  

Does Streaming Global offer adaptive bit rate (ABR)?


Does Streaming Global technology work with server-side advertising? 

Yes. Streaming Global has developed unique features, without creating a proprietary player. Instead, Streaming Global created plug-ins that pull data from cloud storage as needed. By using these plug-ins StreamingGlobal offers a solution to do ad insertion switching, server-side or client-side, on the fly.

Does Streaming Global support DRM? 

Yes, Streaming Global by design uses standard formats and containers, which means it inherently supports any DRM schemes supported by those standard formats and containers.

Why is Streaming Global a reliable and high-performance solution at scale? 

Streaming Global’s Direct-To-Cloud (D2C) delivery pipeline works with any public or private cloud storage provider in any regional location across the globe. Using the D2C delivery pipeline, along with aStreaming Global Pro-Encoder, live and VOD feeds go straight from the source(mobile phone GPU or SG Pro-encoder) to the cloud and then to the viewer. This pipeline eliminates a significant amount of processing required to deliver streams, namely, transcoding servers, origin servers, and edge servers. As a result, the number of hops and processing required to deliver streams gets cutdown significantly leading to higher visual quality, lower latency, and a significant cut in the total cost of ownership (TCO) for delivering streams.

How does StreamingGlobal lower my costs to distribute content over the internet? 

Business Model - Streaming Global eliminates a significant amount of processing that many incumbents in the industry use, which facilitates Streaming Global to offer a pay-per-usage model which makes it easy for broadcasters and OTT companies to budget out their events and pricing. This is because Streaming Global eliminates costly pieces of the pipeline to make it more efficient.

What encoding bitrates are supported? 

The customer can define the specific bitrate (or bitrates for a number of quality tiers if ABR is needed). Streaming Global technology does not limit or restrict bitrate. As examples, with Streaming Global bitrates can range from extreme such as baseband for “contribution” streams, like 100 Mbps, digital OTA broadcast bitrates like 15-25 Mbps, or more traditional Internet distribution-friendly bitrates like 3-10 Mbps. 

What frame rates and image sizes are supported (ie. 4K, HDR,1080p)? 

Streaming Global technology does not restrict resolutions.720p, 1080p, both at 30/60 FPS, 4K UHD 8 bpp, and 4K UHD 10 bpp for HighDynamic Range, international PAL 25/50 FPS, have been tested. Higher custom resolutions are supported. Streaming Global is happy to test additional required frame rates and resolutions upon request.

What encoding technologies are used? ASI? H264? H265? Profiles? 

The customer can define the CODEC, and even the physical encoder, required. Streaming Global decoupled encoding from packaging and delivery pipeline steps for that purpose. The media delivery technology is agnostic to CODEC. The most frequent combination Streaming Global has been requested to stream is H.264 wrapped in a ISO-BMFF (MP4) container overstandard HTTP. Streaming Global can stream H.265 today as well but device and player support is not ubiquitous enough for it to be requested to date.  Streaming Global does not use or require any proprietary protocols nor proprietary containers. Media is delivered via standard HTTP overTCP/IP using only cloud storage for live/linear and on-demand streams. Another significant improvement for scalability is that Streaming Global does notrequire/use manifest/playlist files. This reduces player-side processing and improves seamless ad insertion capabilities.

How is SG's end-to-end different than say a Livestream, Youtube, Amazon, or traditional CDN ingest workflow (beyond low-latency)? 

Livestream, YouTube, Amazon, and CDNs use a conventional “processing centric” streaming pipeline that includes ingest processing, transcoding, different levels of storage replication, and stream-out management. Streaming Global designed a modern “storage centric” media delivery pipeline for what the Internet became during the 25 years since the conventional streaming pipeline was designed.